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Creative Food Economy

22 juillet 2009

Selon le site TreeHugger, un récent rapport publié par le think tank Martin Prosperity Institute, (From Kraft to Craft: innovation and creativity in Ontario’s Food Economy) parle du concept de « creative food economy ».

Voilà un tableau très simple qui explique la différence entre une économie alimentaire industrielle et une économie qui repose sur une alimentation créative.

Features Old ‘Industrial Food’ Economy New ‘Creative Food’ Economy
Prototypical company Kraft – cheese products Craft/artisanal cheese
Sources of economic power Economic power is centralized National/international production, processing and marketing Concentrated farms and control of land, resources and capital Economic power is diffused and decentralized from owners or controllers of means of production to individual, highly creative knowledge-workers and extra-firm institutions
Sources of quality and innovation Quality is a measure of added value in highly-processed environments or incremental innovation in packaging and marketing of existing food products (e.g., 27 different kinds of Oreo cookies) Quality is a measure of taste, terroir, and talent of entrepreneurs making new and innovative products
Enterprises’ attitudes towards place Firm or company located close to traditional production inputs like raw land, and transportation networks. Little relationship between place and product making. Preferences for place are subordinate to traditional company inputs. Traditional production dimension important, but place becomes central to quality food making, marketing and consuming

l’institut estime que les économies fondées sur une alimentation durable ont des implications profondes pour le développement économique durable:

Those passionate about food and food research are inspired because food, unlike any other commodity on the planet, is intimate: we eat it and therefore how we eat it has implications for a host of policy related issues around local job creation, health, hunger, ecosystem protection, carbon footprint, labour practices, cultural awareness and diversity. As Kevin Morgan so eloquently states, “food is a prism through which we can explore the scope and complexity of many of our most pressing economic, social and ecological issues”. Once we understand this, we can begin to make significant policy change.

++ Martin Prosperity Institute

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